There’s no doubt about it, marketing is essential for building a successful interim career but it can also be a daunting prospect with a myriad of marketing channels and platforms to choose from, here we take a look at some practical starting points for developing marketing skills to help interims stand out from the competition.
What problems does your client need solving and how your skill set can help with that? think about the
challenges you’ve already experienced and solved before and the actions you took to get to the desired result in order to define your product offering.
2. Identify your target
Think about the types of customers who need help with the problems your skills solve and the characteristics that they have in common in order to help target and segment your market.
3. Perfect your CV
Your CV could be the first real interaction you have with a prospective client so it’s important to ensure it’s focused on your specialist offering and on real outcomes, as that’s ultimately what you’ll be hired for.
4. Get Networking
Getting into a room of industry peers and colleagues makes sense at any stage of marketing your career. Use this time wisely to conduct research on your target market, keep an eye on your competitors and create conversation with potential clients.
5. Don’t forget brand
As an interim, you ARE your brand and as such it’s key to remember it’s reflected through the work you do, every interaction you have and the impression you leave when the assignment is complete.
6. Take the right route
Take some time to conduct research in your target market and use your own industry knowledge to inform your choices on which routes to market will work best, get you to your target most effectively and most importantly deliver results.
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