In the last edition of ‘ Marketing Your Interim Career,’ we took a look at how to get the most from your social media profile and whilst these tips will set you in good stead as you start to use social media for your business, there’s not a one size fits all approach so you will still need to take time to consider the various platforms you may choose to use.
Here we take a look at LinkedIn and provide practical tips for making the world’s biggest professional networking site an effective tool in your marketing approach.
- First impressions count!
If you went to an interview or meeting you wouldn’t turn up looking scruffy or be unprepared and the same goes for your LinkedIn profile, so make sure you have a good professional photograph, a strong headline and complete all the key sections.
- Pitch Perfect
Whilst LinkedIn is obviously a platform designed to showcase your skills and specialisms it’s not the place for a sales pitch in our opinion, however, it does offer the option to share examples of work like video and documents and case studies all of which add to your professional offering without being too ‘salesy’
- Add people you know
sounds simple but it’s surprising how many real-life contacts aren’t connections on LinkedIn and whilst they may already be valuable contacts by connecting with them via this platform you’ll able to see who else you’ve got in common, who they can make introductions to on your behalf and grow your professional network even further.
- Make a personal connection
It’s not just about the people you already know, of course, LinkedIn is designed to connect you with those you don’t, you can send a connection request to anyone but taking the time to personalise the request will almost certainly deliver better results, include a short message explaining why you’re connecting, or any contacts you might have in common and don’t be afraid to draw on something you’ve seen them post – they’ll already know you’ve been looking at their profile.
- Get clever with content
You don’t have to be a marketing expert to share valuable content with your audience, sharing relevant news stories, articles, photos or videos regularly will keep your audience engaged. Creating your own content is also a great way to showcase your expertise to your network include hashtags with your content posts to help them be found more easily and if you’re sharing from a particular person or source tagging them in your post is an instant way to get your content in front of more people.
- Become a follower
No, we haven’t got confused with Twitter for this last tip! LinkedIn also offers the option to follow brands, companies, and even individuals, it’s a great way to keep up with industry information and provides you with talking points for your own newsfeed and content.
And finally, we practice what we preach, of course!, head on over to our Company Page on LinkedIn for news, free downloads, articles, videos and much more. We’ll see you there!